Preparing a Search Strategy


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The Internet has so much information, you need to plan carefully before beginning your search.

Who:

  • Who is the research about: a politician, a businessperson, a scientist, a criminal?
  • Who is key to the topic you are researching? Are there any recognized experts or spokespersons you should know about?
  • Who do you need to talk to: someone who has experienced something, someone who knows someone, someone who is an expert?
  • Who have you already talked to? Who do they know who might help you?

What:

  • What kind of information do you need: statistics, sources, background?
  • What kind of research are you doing: an analysis, a backgrounding report, a follow-up?
  • What type of information will be useful: full-text articles or reports, specific facts, referrals to a person, public records?
  • What are you trying to do: confirm a fact you've been given, find someone to interview, get up to speed on a topic, background somebody, narrow a broad topic, fill in a hole in your knowledge?
  • What would be the best source of the information: an association, a government agency, a research centre, a company?
  • What information do you already have? What do you already know about the topic or person?
  • What would the ideal answer look line? Envisioning the perfect answer will help you recognize it when you find it!

When:

  • When did the event being researched take place? This will help determine the source to use, particularly, which information source has resources dating far enough back.
  • When did the event being researched end?
  • When will you know you should stop searching? (When you have the answer!)

Where:

  • Where did the event you're researching take place?
  • Where are you in your research: just starting (looking for background), in the middle (looking for verification of information found), towards the end (looking to tie up loose ends)?
  • Where have you already looked for information?
  • Where is the biggest collection of the type of information you're looking for likely to be: university research centre, research association files, a specialty database?
  • Where did the person you're backgrounding come from?
  • Where might there have been previous coverage: newspapers, broadcasts, trade publications, court proceedings, discussions?

Why:

  • Why do you need the research: seeking a source to interview, surveying a broad topic, pinpointing a fact?
  • Why must you have the research: to make a decision, to corroborate a premise?

How:

  • How much information do you need: a few good articles for background, everything in existence on the topic, just the specific fact?
  • How are you going to use the information: for an anecdote, for publication?
  • How far back do you need to research: the current year, last two years, ten years ago?

By Nora Pound in Alan M. Schlein Find it Online 3rd ed Tempe, Arizona: Facts on Demand Press, 2003.

 

   
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